Today we announce an exciting new partnership that brings AR (augmented reality) e-commerce to the WAX Blockchain: RTFKT x WAX
At E3 today, the AR sneakers were demo’d on Snapchat to great excitement among attendees at the world’s premier event for video games.
See a demo of AR e-commerce and the WAX Marketplace in a Snapchat story here:
RTFKT is a new hypercraft luxury fashion brand that is inspired by two of the most popular consumer trends - streetwear fashion and video gaming. All RTFKT (pronounced “ARTIFACT”) merchandise will have a virtual version on the WAX Blockchain. RTFKT revealed its inaugural products - two limited edition custom sneaker drops - and its partnership with WAX at E3 today.
The team behind RTFKT are design, eSports, and luxury brand tastemakers. RTFKT sneaker designer Chris Le has created skin designs for CS:GO and Fortnite, sneakers for Fnatic, and countless other top-tier creative projects. Zaptio is one of the world’s top custom sneaker designers having designed one of a kind shoes for Mortal Kombat II and Foot Locker. The rest of the team brings eSports, e-commerce, and video game leadership experience.
Watch the interview below with Coin Boys, featuring co-founder of RTFKT Zaptio and Senior Business Development Manager Evan Vandenberg from WAX:
[coin boys podcast video]
What is RTFKT?
RTFKT is the world’s first AR sneakerhead brand, blending the obsession of sneaker collecting with designs and distribution inspired by skin drops in video games.
RTFKT’s limited edition merchandise will be released to the public once a month and will be wearable in AR as skins and the real world. By applying the same level of hypercraft craftsmanship to the virtual version of the product as the physical version, RTFKT customers can enjoy their merchandise in both the physical and the virtual worlds.
Hypercraft is a luxury level of customization and manufacturing. World-class artists have spent hundreds of hours designing every detail of the physical and virtual versions of RTFKT sneakers. They range in price from $300 to $3,000.
RTFKT x WAX @ E3:
RTFTK unveiled their first sneakers during a soft launch at E3 today and it was a showstopper on the show floor. A custom Snapchat filter, shown above, lets attendees interact with the sneakers in augmented reality for 48 hours.
RTFKT x WAX:
Pre-orders for Omega Vans are filled exclusively on OPSkins, a WAX-powered marketplace, and only 40 pairs are available for purchase during this drop. No more Omega Vans will ever be produced. If you miss out on the drop, the only way to get one is through a trade on WAX.
Click here to get yours before they’re sold out here. Buyers receive their RTFKT sneakers digitally in the form of a vIRL, also known as a non-fungible token (NFT), that’s minted on the WAX Blockchain where it can then be bought, sold, or traded. If they choose to redeem it for their one-of-a-kind sneakers, they can have them shipped to their address in just a few clicks.
WAX is the virtual distributor for RTFKT sneakers. It’s a natural fit. Collecting and trading limited edition merchandise is ingrained in the sneaker, hypebeast, and video gaming skin cultures. Using WAX ExpressTrade, these types of trades are instant and free.
To celebrate the announcement of our partnership, we're giving away 10 pairs of Omega Vans! Click here to enter the contest.
RTFKT and WAX are at E3 in Los Angeles until Thursday. Find us at booth 4554 in the West Hall!