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Animoca Brands x WAX: Player-made NFTs generated on Pixowl's "The Sandbox" to trade on WAX Blockchain

Jan 15, 2019

Animoca Brands and Worldwide Asset eXchange (WAX)™ today announced a strategic partnership to further drive mass-market adoption of blockchain-based collectible virtual items, to use WAX's millions of daily transactions to expand the reach of Pixowl's The Sandbox into the gamer community and to further increase the utility for their respective platforms.

The Sandbox is a decentralized, community-driven platform where creators can monetize voxel assets and gaming experiences on the blockchain. Taking Pixowl’s successful mobile franchise (40M installs, 70M worlds created and 1.2M monthly active players) to PC and Mac with a 3D multiplayer version leveraging blockchain technology, The Sandbox is aiming to disrupt the market by providing the community of makers true ownership of their creations as non-fungible tokens (NFTs) while rewarding them for their participation in the ecosystem.

The Sandbox platform offers a Voxel Editor allowing anyone (kids included!) to make 3D assets, a Marketplace for trading and selling these assets, and a highly customizable game system where they can be used.

As a part of the partnership, Animoca Brands’ recently acquired game studio Pixowl will allow player-made Non-Fungible Tokens generated on its game creation platform to be bought, traded and sold on the WAX Marketplace - on top of its own Marketplace - to provide additional visibility and liquidity for their creators.

The Sandbox decentralized gaming platform is currently in development and the first beta of its 3D Voxel Editor is expected to be made public on its website before the end of the year. Voxel artists and creators are invited to get involved into the community through The Sandbox Discord channel: https://discord.gg/vAe4zvY or via http://community.sandbox.game, where they will be able to enter into art contests and win prizes. The full game platform is expected to roll out later in 2019.

Additionally, tens of millions of The Sandbox players and other gamers will have access to pre-sale virtual items on WAX ExpressTrade, the easiest and free way to trade virtual items.

Arthur Madrid, the CEO of Pixowl, commented: “We are entering a user-generated creative renaissance in blockchain gaming, in which players will increasingly make and control their content. At Pixowl and Animoca Brands, we are focused on making The Sandbox a truly player-centric gaming ecosystem that lets you create, own and trade virtual goods in the form of non-fungible tokens such as avatars, buildings, or weapons. Thanks to our partnership with WAX, these non-fungible tokens created by The Sandbox community can be made available for trade on one of the world's most significant digital assets marketplaces.”

Yat Siu, the co-founder and chairman of Animoca Brands, said: “The relationship with WAX that we announced today expands the Animoca Brands network and boosts opportunities for synergy, enabling improved monetization of our and our partners’ NFTs and other digital assets on a well-established e-commerce platform that is also the most transacted blockchain globally.”

Under the agreement, WAX and Animoca Brands are initiating a mutual investment totaling in value US$250,000, whereby Animoca Brands will make its investments in shares in exchange for the equivalent value in WAX’s tokens. The swapped shares and tokens will be subject to a 24-month escrow period.

“We designed the WAX platform for global digital commerce. WAX processes more e-commerce transactions on a blockchain than any other company,” said William Quigley, CEO of WAX. “By combining strengths with Animoca Brands, we can ensure that all players have a positive experience when they buy, sell and trade The Sandbox in-game virtual items to anyone in the world.”

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